As was the case with “Scarfgate” following Apple’s September media event, the special guest appearances by developers can often often be the unintentionally comic highlights of Apple keynotes.
That’s exactly what happened at last Thursday’s otherwise fairly predictable iPad event, when two French developers accidentally titled their montage video app presentation “It’s road trip” instead of the intended “Utah road trip.”
Yes, it’s a minor glitch, that does at least show that all demos take place live, but it was amusing nonetheless — particularly the disgusted face exhibited by the typist, who appears to be inwardly kicking himself over screwing up the presentation.
Apple, however, seems to not have been quite so amused by the glitch, since someone at Cupertino has sprinkled some postproduction magic on the Replay demo, meaning that when you watch the keynote on Apple’s website or the Apple TV app, it now reads “Utah road trip” as was intended.
The “before” video is embedded below:
And here’s what you’ll see now for the “after:”
Okay, so it’s hardly 1984 levels of historical rewriting, but it’s still kind of funny. Particularly when you take the idea to its (il)logical conclusion and wonder what other Apple events could be written out of history with a bit of Final Cut Pro magic.
Most of these, probably:
Via: Business Insider
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
8 responses to “Apple rewrites history to remove ‘It’s road trip’ gaffe from iPad event”
“Particularly when you take the idea to it’s (il)logical conclusion”
It is unfortunate that you do not understand the difference between “it’s” – it is – and “its” –possessive.
Its a good thing you were here to help. Thanks. Amended.
Wow, I bet Luke feels lucky to have readers point out his mistakes with possessives. Geez.
Anyways, I can understand Apple wanting to correct small mistakes in the videos that are posted on their site. I don’t see anything wrong with correcting that. Its not like they promised something live, and then went back and took it out of the video.
I can totally understand why they did it, too. They don’t want any distractions when people are watching the video back. It just struck me as amusing is all. As for the correction, I do genuinely appreciate people pointing out errors. I hope not to make them, but there’s unfortunately that point in the day when your shot of coffee starts to wear off and…
1984 is finally here
As short a time ago as February, the Ministry of Plenty had issued a promise (a ‘categorical pledge’ were the official words) that there would be no reduction of the chocolate ration during 1984. Actually, as Winston was aware, the chocolate ration was to be reduced from thirty grammes to twenty at the end of the present week. All that was needed was to substitute for the original promise a warning that it would probably be necessary to reduce the ration at some time in April.
Welcome to the perfection cultural, where even little mistakes could tarnish your brand.
Apple emulating Obama it seems
“White House “corrects” record on “unpaid bills”
http://www.cnn.com/2014/10/21/politics/obama-fundraiser-unpaid-bills-chicago/
It’s like things just never happened – don’t believe your own eyes or ears – the “official” version will be out later. LOL. Companies, government…