Nearly half of UK BlackBerry owners dream of upgrading to… iPhone 4

BlackBerry's biggest threat: the iPhone 4?

BlackBerry’s biggest threat: the iPhone 4?

Although BlackBerry hasn’t been a serious competitor to the iPhone in years, the UK phone trade-in website “Cash for phones comparison” has published some pretty damning statistics, showing just how massive the gulf is between the two “competitors.”

Only 8 percent of customers who traded in an old BlackBerry phone claimed any kind of loyalty to the brand, while an overwhelming majority of 66 percent decided to switch to an iPhone. However, it seems that these people weren’t looking so much to get a new iPhone as they were to get any iPhone — since 42.1 percent of respondees decided to ditch their trustworthy BlackBerry for an iPhone 4: a phone which was introduced all the way back in 2010.

By comparison, just 5.26 percent of ex-BlackBerry owners were switching to an iPhone 5s.

The most traded-in BlackBerry device featured in the survey was the Bold 9790, introduced November 2011.

This isn’t the first embarrassing bit of publicity BlackBerry has suffered through this year at the hands of the iPhone. In April, the company announced that it would not renew the U.S. T-Mobile license to sell BlackBerry phones, after T-Mobile staged a promotion suggesting that BlackBerry users trade-in their phones for iPhones. A massive 94% of BlackBerry users reportedly traded in their handsets for a different device during the promotion.

  • AAPL_@_$101_Is_A_Done_Deal_:)

    It certainly makes sense that consumers wouldn’t buy another BlackBerry which is a company with an uncertain future. Not sure why those people would switch to an iPhone 4 which may still be useful but is long past being able to update.

    • Tiger Tek

      BlackBerry 10 OS is miles ahead of iOS. Apple recently copied Active Notification which has been in BlackBerry 10 for a year Instant Reply.

  • Tiger Tek

    I switched from my iPhone 5S to the BlackBerry Z30 and I love it. BlackBerry 10 is blazing fast, simple and not locked like iOS. People just bash BlackBerry because of their last generation OS. BlackBerry 20 is truly revolutionary, multitasking actually works unlike iOS where it pauses apps. Also it runs Android apps. NEVER GOING BACK TO IPHONE!

    • xBURK

      Extremely true. I also have the Z30. I would hate to think of using something else now. You’re correct. People are comparing it to BB7. This is NOTHING like BB7. All New!

      • Subliminal7X

        Agreed ! Although I’m an Apple fan (Mac User), iPhone never appealed to me with all it’s limitations and restrictions. Tried Nokia (Symbian) then Samsung after using older Blackberry which caused me to think Blackberry was over and outdated…. Until I tried BB10 ! Have a Z30 now and nothing comes close in performance and efficiency of OS and battery use. I use an iPad so no need for iPhone… Prefer something which works regardless of which part of the world I’m in and BB fits that bill.

  • xBURK

    Hilarious. An IPhone 4. Although, I can understand why people have these thoughts. Blackberry did not properly promote or educate customers on BB10. Hopefully the new CEO can make some headway in this regard.

  • CrankAlert

    Sales revenues and subscriber base of the unpopular handset maker continue to decline rapidly.

  • onvisa

    I see you can’t comment if you criticize the author of the story.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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