Unless you’re a retired British gangster gone to seed in the Costa del Sol, chances are that as a man you don’t wear chunky rings on a frequent basis. Nor, as a member of the less-fair sex, have I had the experience of missing a phone call or text message because my iPhone was buried somewhere at the bottom of my handbag.
I do, however, appreciate that neither of these are necessarily true for female readers of Cult of Mac — and that Ringly is therefore not necessarily a product aimed at me.
Ringly is a startup that creates smart rings offering customizable Bluetooth notifications, with different-colored LED lights and vibration patterns for different types of alerts. It’s designed to be a functional but also stylish notification system that connects to your iPhone via Bluetooth LE. Notifications can be tweaked on a user-by-user basis, so that it might be possible to have a red light signal an urgent email or phone call, while a blue light could notify you of, say, a retweet or a FarmVille notification.
The ring has an 18-karat gold structure, accentuated by your choice of rainbow moonstone, black onyx, emerald and pink sapphire stones.
While I will probably wait for the iWatch as a notification system, I acknowledge that this is a neat solution for an existing problem. It also gets bonus points for looking like something out of a Roger Moore-era James Bond movie.
The Ringly is available now, with preorders saving 25 percent off the retail price, meaning that you only have to pay $145 for the ring.