Eddy Cue: There was no reset period at Apple after Jobs’ death

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Despite the fact that Steve Jobs didn’t want Apple to become a company in which people were constantly asking themselves “What Would Steve Do?” after his death, it was inevitable that people would compare Apple under Tim Cook to Apple under its legendary co-founder.

Asked about that topic during an interview with Walt Mossberg and Kara Swisher at yesterday’s Re/code Code Conference — and specifically whether there had been a “reset” period following Jobs’ death —  Eddy Cue commented that:

“I never felt like we had a reset. I feel like we have an amazing executive team, many of us who have been there for a long time, working together as a team, building those products — whether it’s hardware, software, services, completely integrated. Look, Steve was a great friend, a great mentor, I miss him, you can’t say it doesn’t mean anything from that standpoint – but when I look at what he set up at Apple and what we’re doing, I think he’d be extremely proud of the all the work we’re doing today and the products we’re building, and I think we’re continuing a lot of the legacy he built.”

He also noted that Jobs had been sick for a while, so there had been a long transition. In addition he said that Apple has its best product pipeline in a quarter-century coming later this year.

Reporters and analysts have remained divided on Apple’s progress post-Steve Jobs: with some noting the company’s continued record breaking growth and insanely great products, while others (like Yukari Iwatani Kane in her book Haunted Empire) playing up a failure narrative, or accusing the company of losing innovation ground to competitors like Google.

Do you think Jobs would have been pleased with Apple’s progress since 2011? Leave your comments below.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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