So far, we at Cult of Mac have not been big fans of Amazon’s acquisition of ComiXology. Although we’ve previously praised them as the iTunes of comic books, the first thing the e-shopping giant did upon purchasing Comixology was stop allowing you to purchase comics directly within the app on iOS, presumably to get around paying Apple its 30% cut.
It was an anti-consumer move that made the app infinitely less appealing for digital comic readers, but Amazon has now announced something that might take some of the sting out: they’re releasing a free comic a day for the next three weeks. That means 19 free comics, which should be enough to tempt anyone who lovers comics to at least download the app.
Amazon kicked off its Free Summer Reading List event yesterday with the release of Batman issue #871 by DC Comics, the first part in the Black Mirror storyline. That’s a very recent comic by a major publisher, indicating that Amazon and Comixology have no intention on being cheap with their freebies.
Free comics are a major promotion tool within the comic book industry. Free Comic Book Day is an annual event that the comic industry throws in comic book stores around America, giving patrons a number of free comics on the first Saturday of every May. This is the first time, however, that I can remember something similar being organized digitally.
To download the free comics, all you need to do is download them through Amazon or within the app itself. Each comic is free for one day only, so you can’t collect past issues… a move that seems concertedly designed to make sure comic hounds are checking back every single day.