Bentley’s latest ad was shot with an iPhone 5s, edited on an iPad Air


iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.

Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.

The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.

Here’s the ad if you’re interested to see how they did. There’s a nice behind-the-scenes bit at the end, too:

This isn’t the first time iOS devices have been used as professional cameras. Back in September, Burberry used an iPhone 5s to shoot one of its fashion shows, while the Academy Award-winning documentary Searching for Sugar Man was partially shot using that same model iPhone.

No wonder we opined that the iPhone is now a good enough camera to become the only one you need.

And with the recent hiring of senior Lumia engineer and Nokia PureView camera expert Ari Partinen, things will just continue to get better.


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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