Pinterest helps you search smarter with latest update

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If you’re a Pinterest user, you may be interested in a new mobile app feature being rolled out by the photo-sharing site.

Called ‘Guided Search,’ the tool makes it easier to explore Pinterest when you’re not exactly sure what it is that you want to find.

As Pinterest noted in a blog post:

Search engines are great for answering specific questions—the weather in San Francisco or the capital of Peru—but Pinterest can help with the questions that have more than one right answer. Where’s your next vacation or what’s for dinner tonight? With so many possibilities, you might not know the best one till you see it.

To help you find the best ideas, today we’re introducing Guided Search. It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around. There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.

Thanks to the new update, when you search for a broad topic like “running” or “summer BBQ” descriptive guides help you to sift through all the good ideas from fellow Pinterest users, gradually narrowing down what it is that you’re looking for.

Scrolling through the guides and tapping on suggestions that look interesting will help steer your search in the right direction.

Pinterest helps you search smarter with latest update

The feature was introduced last night at an event at Pinterest’s headquarters in San Francisco. The company also announced that users have contributed more than 30 billion Pins since the service was founded — and that this number has grown by 50% over the past six months alone.

Pinterest can be downloaded for free from the App Store, available for all iOS devices running iOS 6.0 and above.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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