Apple’s continued Chinese expansion saw App Store revenue in China increase by 70% last quarter. That’s according to figures from a new Q1 2014 report from app analytics firm App Annie.
Key to this increase is the China Mobile deal which was announced at the end of last year, opening up Apple’s potential customer base to the 763 million users currently on the country’s biggest mobile network.
However while the figures certainly sound all well and good, currently Chinese customers spend less money on iOS apps than Japan — despite the country having ten times the population of the much-smaller Japan.
While iOS accounts for just 19% of smartphone users in China, in the Apple-loving Japan that figure is much closer to 68.7% of the smartphone market.
At the rate things are increasing, though, it won’t be long before China overtakes Japan as Apple’s second bigger spender worldwide, after the United States.
Overall, iOS continues to dominate around the world — generating around 85% more revenue than Google Play.Related