Established tech companies like Facebook may be losing their cool factor for today’s youngsters, but apparently the same isn’t true for Apple.
According to a new Piper Jaffray survey, young people are more loyal to Apple than ever — with the number of American teens using iPhones rising from 48% last year, to 61% in 2014.
These current figures double the percentage from two years back. Furthermore, 61% expect iPhones to be their next smartphones.
It’s not just iPhones, either. Asked about tablets, 66% of owners claim the iPad to be their preferred choice.
The survey was conducted among 7,500 young people aged 16, with the majority from households with $55,000 income. Its results suggest that even among the fickle teenaged population, Apple is still a brand name to be reckoned with.
While Apple topped “electronics” category as the favorite brand, Nike came first in the “apparel” category.
Given his position in both companies, maybe teens are just massive Tim Cook fans these days.
Source: Piper Jaffray