iPhones More Popular Than Ever Among Teens

(Credit: intomobile)

(Credit: intomobile)

Established tech companies like Facebook may be losing their cool factor for today’s youngsters, but apparently the same isn’t true for Apple.

According to a new Piper Jaffray survey, young people are more loyal to Apple than ever — with the number of American teens using iPhones rising from 48% last year, to 61% in 2014.

These current figures double the percentage from two years back. Furthermore, 61% expect iPhones to be their next smartphones.

It’s not just iPhones, either. Asked about tablets, 66% of owners claim the iPad to be their preferred choice.

The survey was conducted among 7,500 young people aged 16, with the majority from households with $55,000 income. Its results suggest that even among the fickle teenaged population, Apple is still a brand name to be reckoned with.

While Apple topped “electronics” category as the favorite brand, Nike came first in the “apparel” category.

Given his position in both companies, maybe teens are just massive Tim Cook fans these days.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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