Conquering The Fashion World Is What The iWatch Is Really About

Apple-iWatch-02

When we think about the iWatch, we tend to think of a little smartphone that you wear on your wrist, or at least a bit of technology, but if the latest reports are anything to go by, Apple’s iWatch play is going to much bigger than that: with the iWatch, Apple intends to do nothing less than conquer the world of fashion, becoming just as synonymous with luxury watches as Rolex. But how?

In a new research note by ever-reliable Apple analyst Ming-Chi Kuo of KGI Securities, Apple intends on releasing several different iWatch models in 2014, including an ultra-luxurious model that will retail for several thousands of dollars.

There will be two main models of iWatch. For people with smaller wrists, there will be an iWatch with a 1.3-inch display. Those of us with thicker wrists will get a 1.5-inch model. Both will boast flexible AMOLED display panels (this would signal an Apple first) and sapphire crystal glass. They will also fully integrate a host of sensors to measure metrics like motion and heart rate, boast NFC and wireless charging capability, and integrate with the iPhone and iPad.

But this isn’t just a gadget for geeks. With the iWatch, Apple wants to become what it’s critics have always called it: a fashion company.

“Fashion is the name of the game; most expensive model likely priced at several thousand US dollars,” Kuo wrote. “Referring to the rules of the fashion market, we predict the iWatch casing and band will come in various materials. The most expensive model of the iWatch line will carry a price tag of several thousand US dollars.”

For those on a lower budget, then, the iWatch will be a sort of super-Swatch. If you’re an Arabian prince, though, you can have your gold-plated, bling-encrusted iWatch, no problem.

Recently, Apple appointed ex-Burberry CEO Angela Arhendt’s as their new Retail Chief. Given what they have planned for the iWatch, that appointment is starting to make a lot more sense, isn’t it?

  • Jorge Dávila

    “Several thousands of dollars?” Even for Apple, I think this exaggerates a little

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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