Apple Secretly Sprung For Speech Recognition Startup Nouvaris

Siri

Siri can be hit in and miss in terms of quality, but a recent acquisition by Apple may result in the service being greatly improved.

Taking place last year — although only announced now — Apple acquired UK-based automatic speech recognition company Nouvaris Technologies to work on its virtual assistant tool.

Founded in 2002, Nouvaris grew out of Dragon Systems R&D U.K. Ltd. Its founders and CEO have backgrounds working for Dragon, Nortel, Marconi, Aurix, and SRI (which helped create Siri).

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Novauris’s main software product is something called NovaSystem — a server-based distributed speech recognition system, capable of handling multiple simultaneous voice access requests. Its applications and services are able to search on-device content like contacts, apps, FAQs, music, and translation — along with assisting with navigation or content search in a device’s App Store.

The British group hasn’t made an official comment, but did confirm to TechCrunch that it is now part of Apple and no longer working as an independent entity.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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