One-Third Of iPhone Users Would Shell Out $100 For Bigger Display


Would you pay an extra $100 for an iPhone “phablet” with a larger display?

At least 33% of you would, according to new survey data published by Raymond James analyst Tavis McCourt. The study suggests a third of U.S. iPhone users would be willing to pay an extra hundred bucks for an iPhone with a larger display than its predecessors.

This is up from a previous survey by McCourt, which found that 26% would pay the extra. Interestingly, only 6% of current Android users found interest in a bigger-screened iPhone for a $100 premium. This potentially suggests that while a larger screen could improve upgrade rates for Apple, it might not materially impact its subscriber base.

An iPhone with a larger display has been heavily rumored. Earlier this year, images circulated on Weibo that showed the metal housing for what may be the iPhone 6, featuring a display in the region of 4.7 to 5 inches.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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