Apple Reportedly Bringing Fullscreen Video iAds To An iPhone Near You

An interactive, fullscreen iAd for Nissan

An interactive, fullscreen iAd for Nissan

Apple is planning to bring fullscreen video iAds to iOS, according to a new report from AdAge. The ads will be interstitials, meaning that they will interrupt whatever you’re doing to briefly take over the screen.

In the past, iAds have only been displayed as small banners that can be tapped to bring up fullscreen adverts. Newsstand publications can already do this on the iPad, but in the future fullscreen interstitials could be in any kind of app, including games.

AdAge has previously reported that Apple is hiring executives left and right from the advertising industry to beef up its iAds division. The same site also recently reported that Apple is building its own ad exchange to sell iAds to the highest bidder. When you put the pieces together, it looks like Apple is gearing up for a heavy iAds push for developers.

  • CrazedLeper

    I only have two words to say about this: “opt out.”

  • mahadragon

    Don’t understand this concept? So I’m trying to call my Aunty Carol and all of a sudden I have to sit through a 30 second ad from Nissan before I can access my iPhone? Is that what you’re saying? Or will these ads show up when I’m surfing the web?

    • Daniel Landy

      I believe its only in an app which makes its revenue off ads or is a free app. For example flappy bird. For your phone calls or other functions that are already on the phone Apple would never force you to view an ad. It is simply a way to make both Apple and mostly its app developers more money. Ultimately if they have more apps than android the iPhone gets more sales due to the amount of apps. In order to do this Apple has to create the best atmosphere for developers to get wealthy. This is a really good way for Apple to let their developers make more money and get more apps than android.

      • D R

        It’s also a really good way to annoy customers. Flow, for example, shows ads across the bottom of the screen during the puzzle, then when you complete it, you get to view a full-screen ad as your prize.

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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