Apple is planning to bring fullscreen video iAds to iOS, according to a new report from AdAge. The ads will be interstitials, meaning that they will interrupt whatever you’re doing to briefly take over the screen.
In the past, iAds have only been displayed as small banners that can be tapped to bring up fullscreen adverts. Newsstand publications can already do this on the iPad, but in the future fullscreen interstitials could be in any kind of app, including games.
AdAge has previously reported that Apple is hiring executives left and right from the advertising industry to beef up its iAds division. The same site also recently reported that Apple is building its own ad exchange to sell iAds to the highest bidder. When you put the pieces together, it looks like Apple is gearing up for a heavy iAds push for developers.