Ferrari Shows Off CarPlay In Geneva With Apple Exec Greg Joswiak

Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show

Ferrari chairman Luca di Montezemolo and Apple’s Greg Joswiak at the Geneva Motor show

Yesterday Apple announced CarPlay, and we’ve already seen the software working in Volvo and Mercedes-Benz vehicles. Apple’s head of iOS marketing, Greg Joswiak, took the stage with Ferrari at the Geneva Motor Show to unveil CarPlay in the Ferrari FF, the world’s fastest four-seater.

CarPlay is launching this week with Ferrari, Mercedes-Benz, and Volvo on board. Apple says more partners are coming later this year, including BMW, Ford, Kia, Land Rover, Nissan, and Toyota.



Our friends at Engadget got a hands-on tour of CarPlay from an Apple rep:

The first thing we noticed is how speedy everything is. Apps load quickly, and Siri’s contextual algorithms hastily recognized our voice commands and responded appropriately. Apple has also implemented safety features to ensure services do not draw your attention away from the road and push forward its “hands-free” theme. For example, when we sent or received a message from a contact, Siri would only read the message back to us and we never once got the chance to see its contents.

autosalon-genf-2014-ferrari-6

autosalon-genf-2014-mercedes-benz-2

Newer iPhones can connect to CarPlay via a Lightning cable. Apple hasn’t given developers the ability to update their apps for CarPlay yet. Instead, the company is opting to launch with a few select third-party music partners, like Spotify.

(images courtesy of macprime)

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , |