Russia’s Second-Largest Carrier Resumes Selling iPhone After 3-Year Gap


Russia’s second-largest mobile carrier MegaFon will start selling iPhones again in its retail stores — for the first time since 2010.

MegaFon’s new three-year contract with Apple comes after the Cupertino company relaxed its sales policy in Russia.

In the middle of 2013, none of Russia’s three largest wireless operators sold iPhones in their retail outlets. That changed when carriers MTS and VimpelCom resumed selling the iPhone on October 25 last year.

The iPhone’s share of the Russian smartphone market currently stands at around 9 percent — making the devices unobtainable for all but the wealthiest people.

As with China, Apple’s potential growth in Russia (which has a population of 143 million) presents a direct conflict between keeping margins high and challenging Samsung’s dominance in the marketplace as makers of lower-cost smartphones.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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