Americans Spend More Than $5 Billion Upgrading Their iPhones In 2013


Americans reportedly spend more than $5 billion upgrading their iPhones — or switching to Apple from a competing brand — each year.

An article by MarketWatch makes the claim:

“Apple accounts for 41% of the U.S. smartphone market, according to market research firm ComScore, and iPhone owners pay more than the average price to upgrade ($130). In fact, Americans spend over $11 billion upgrading all types of smartphones annually, and nearly one in four U.S. adults (23%) upgrades his or her phone each year.”

Just to put this number in some context, it essentially means that Apple could afford to pay for its new Apple 2 campus based wholly on iPhone upgrades for a single year.

Merry Christmas, indeed.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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