Americans reportedly spend more than $5 billion upgrading their iPhones — or switching to Apple from a competing brand — each year.
An article by MarketWatch makes the claim:
“Apple accounts for 41% of the U.S. smartphone market, according to market research firm ComScore, and iPhone owners pay more than the average price to upgrade ($130). In fact, Americans spend over $11 billion upgrading all types of smartphones annually, and nearly one in four U.S. adults (23%) upgrades his or her phone each year.”
Just to put this number in some context, it essentially means that Apple could afford to pay for its new Apple 2 campus based wholly on iPhone upgrades for a single year.
Merry Christmas, indeed.
Source: MarketWatch
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
