I don’t even know where to begin on this one. Palm CEO Jon Rubinstein, the former Apple hardware SVP who oversaw the creation of the iMac and generations worth of iPods (and, it goes without saying, dozens of early prototypes of the iPhone, given that he left Apple only a year before its release), claimed during an interview at CES that he has “never even used an iPhone.”
Now, whether or not this was a true statement (interviewer Kara Swisher didn’t believe him, and I’m mostly in her camp), it’s certainly not a terribly smart one. If he’s telling the truth, it means he’s never used the top-selling phone in the U.S. market, a device that has turned the global mobile market on its head and dramatically threatened traditional powers like Motorola and Nokia and, well, Palm. It’s kind of hard to beat what you’ve never tried.
If Rubinstein is lying, it’s almost worse, a passive-aggressive attempt at point-scoring that belies a grudge with his former employer that could get in the way of beating them. All in all, it’s just one of those moments that really makes you appreciate how effortlessly Steve Jobs belittles competitor products — he can actually make you believe he would never use anything but Apple because they’re that much better. When Rubinstein tries to be as dismissive in the other direction, he just sounds bitter.
