iPad Is The Big Winner Of Black Friday

Now, where is that 100-pound bag of dog food?

The euphoria of Black Friday is over, and like the comedown after any spend-heavy holiday it’s time to look at the receipts.

According to analytics firm InfoScout, the iPad Air and iPad mini were two of the day’s big winners.

InfoScout analzed 3,000 Target receipts and 5,000 Walmart ones to draw its conclusions: observing that the iPad Air 16GB, the iPad mini 16GB, and the iPad Air 32GB models were the three top sellers at Target, with price tags of $479, $299 and $599 respectively.

The sales of these iPads accounted for 8.2 percent, 7.5 percent and 2.4 percent of the overall sales at the chain — totaling 18.1 percent in all, which increases to 22 percent when factoring in other Apple products.

According to analysts Infoscout, iPads were the big hit of Black Friday

According to analysts Infoscout, iPads were the big hit of Black Friday

At Walmart, meanwhile, InfoScout suggests that the top seller was the 16GB iPad mini, with a price tag of $299.91.


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution, published by Random House, and is currently writing a book about algorithms for Random House/Penguin to be published in 2014. He also covers the digital humanities for Fast Company. He'd like you a lot if you followed him on Twitter.

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