Qualcomm Exec Soft Fired After Calling 64-Bit A7 Chip A “Gimmick”

apple-a7-on-board-small

Last month, Qualcomm representative Anand Chandrasekher called Apple’s new 64-bit A7 chip a “gimmick.” It was a hugely stupid thing to say, leading to Qualcomm actually correcting Chandrasekher’s remarks. But it also might have killed Chandrasekher’s career, at least in part, as the former chief marketing officer seems to have been sent into exile within the company.

In a statement to CNET, a Qualcomm representative said: “Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives…Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”

This is corporate speak. Essentially, what Qualomm is saying is that Chandrasekher would have been fired for his remarks, but they can’t, so they’ve demoted him to some shitty position within the company until he resigns.

Why is Qualcomm getting so bent out of shape about Chandrasekher’s comments? Essentially, because he threw his own company under the bus. 64-bit is the future of mobile ARM-based chips, and Qualcomm is going to start making the very type of chip that Chandrasekher just called a gimmick, probably within the next year. The former chief marketing officer had described the very technology Qualcomm’s future business would depend upon as not worth taking seriously.

Chandrasekher’s job was to promote Qualcomm. Saying Qualcomm’s future chips are a “gimmick” is just completely inept. Qualcomm’s right: the guy should be fired.

  • Moebius

    Make no mistake, there was more to this than just what you have described. Apple is a customer of Qualcomm and you just don’t badmouth your customers, because, you know, they can take their business elsewhere. However, I don’t know who would replace Qualcomm as a supplier.

  • adrianpintea

    That is also true but it was a really stupid statement and I would expect more from somebody in his position. If someone like him, with supposed knowledge in the technology area makes comments like this I will never again be surprised to what Apple haters can say.

  • James Katt

    He deserved to be fired.

  • Eric

    Sounds like another Apple hater. Except this guy wasn’t just a regular consumer. He was the Chief Marketing Officer. Kind of like being a top exec at Coca Cola, and drinking Pepsi. You just don’t make your company look bad. What a dumb ass. And for a Marketing Chief, he has a lot to learn about the future of mobile technology. 64-bit IS the future. It may not have much support at this time, but it certainly is the next step of mobile tech evolution. And if he thinks it’s just a “gimmick”, he is most certainly in the wrong business, with little knowledge of technology. lol

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , |