Do you remember when a representative for mobile chip maker Qualcomm said that Apple’s 64-bit A7 chip was a “marketing gimmick?” It seemed pretty laughable even at the time. At some point, Qualcomm is going to start releasing 64-bit chips, at which point they’d have to eat these words.
Well, Qualcomm didn’t bother waiting to eat those words. They tied a bib on and tucked in, with Qualcomm now acknowledging that the comments were “inaccurate.”
Over at IDG, a Qualcomm spokesperson said:
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson in an email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
Obviously, Qualcomm couldn’t let these comments stand. They are in the business of making chips, and if they didn’t correct this, they’d have a quote that could be laughingly thrown in their face by their competitors every time they released a 64-bit chip. Remember when Ballmer said the iPhone would be a dud, and how well that worked out for him? Yeah.