Former Apple CEO John Sculley Says Tim Cook Is Doing A ‘Terrific Job’

John-Sculley

Former Apple CEO John Sculley believes Tim Cook is doing a “terrific job” at leading Apple after taking over from Steve Jobs two years ago. Cooks is “continuing the Apple philosophy of no compromise and quality of their products and great styling,” Sculley said, and he commends Cook for “not trying to be Steve Jobs.”

“I think Cook is doing a terrific job. He’s not trying to be Steve jobs; only one person could be Steve Jobs and that was Steve,” Sculley told CNBC Asia on Tuesday.

Sculley worked with Jobs at Apple between 1983 and 1985, before a power struggle between the two saw Jobs ousted by the board of directors. But while they may not always have seen eye to eye, Sculley still had a lot of respect for the Apple co-founder and the contributions he made to the company.

“Steve could make the big creative leaps. What Tim is doing is continuing the Apple philosophy of no compromise and quality of their products and great styling. I think people are giving Apple a bum rap on what is still a great company with great products.”

Apple still takes a lot of criticism from fans and industry experts, and the company’s share price has dropped dramatically since it reached a $700 high last September. But Sculley is optimistic about the future of Apple and its products. In fact, he hasn’t sold any of his shares in the company because he’s confident they’ll rise again.

“I’m still very optimistic that Apple’s going to do just fine,” Sculley “It doesn’t mean that Android won’t be larger in market share, it already is, but Apple makes great quality products.”

Sculley also gave CNBC Asia his opinion on BlackBerry’s current struggle.

“I believe the future is bright and BlackBerry is here to stay,” he said — but he believes the Canadian company must separate its devices and services businesses to turn things around.

“The challenge is you can’t sell a phone for $700 in most of the world, so there has to be some real rationalization on the device side of the business. If you can strategically separate the device side of the business, it can be under the same ownership, but operationally separate from the enterprise service business, there’s a terrific chance to turn BlackBerry around.”

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  • mmcleod

    “Apple still takes a lot of criticism from fans and industry experts, and the company’s share price has dropped dramatically since Jobs passed away on October 5, 2011.”

    Apple ($AAPL) stock price was $377 the day Jobs died. Yesterday it closed around $487. How do you have a job?

  • Adrayven

    “Apple still takes a lot of criticism from fans and industry experts, and the company’s share price has dropped dramatically since Jobs passed away on October 5, 2011.”

    Apple ($AAPL) stock price was $377 the day Jobs died. Yesterday it closed around $487. How do you have a job?

    For some reason people seem to think that Apple was at $700 peak when jobs died.. That happened well after.

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  • Christian Moesgaard

    Yes, of course we should all care what the guy who nearly killed Apple by running it poorly thinks about how it is being run.

  • ElSaborAsiatico

    “Former Apple CEO John Sculley Says Tim Cook Is Doing A ‘Terrific Job’”

    Related: “Apple Shares Plummet Following Grim Assessment”

  • Turtle Heart

    Gee. The clueless failed Sculley commenting on the lackluster Cook. How charming. I feel so much better now.

  • MrsCleaver

    Man, it’s soooo good to know John Sculley is onboard with Cook’s and Apple’s performance. I mean without Sculley, where would we be? Oh wait… I remember. We’d still have Macs that looked like, and started to work like IBM PCs, and the iPod, iPhone and iPad would never exist.

    Yeah, it’s good to know Sculley approves of Apple… now.

  • iSteve

    F***K you Sculley, you Navy! You betrayed our Pirate captain and Apple.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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