Shine Is A Beautiful Fitness Tracker And iPhone App From A Former Apple CEO

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Fitness trackers are a dime a dozen these days. Good fitness trackers are a little harder to find, but they’re out there. With rumors swirling that Apple itself is getting into wearables, everyone is getting into what is quickly becoming a very crowded market.

Shine is a new product from Misfit, a startup co-founded by former Apple CEO John Sculley, that takes a unique approach to monitoring physical activity. It comes with a gorgeous iPhone app, and it’s designed to clip onto more than your wrist.


About the size of a quarter.

Carved out of a solid block of aircraft-grade aluminum, the device itself is about the size of a quarter. While the Shine can be strapped to a wristband, it can also clip onto a shirt, a pair of pants, or even a shoe. It’s also waterproof, which means it can help monitor your swimming workouts.

Using the iPhone app, you can set goals, see milestones and highlights from the day, and check stats for steps, calories, etc. Activity is broken down into points to help you set goals and compare workouts. To sync the Shine with the app, simply place the device on the iPhone’s screen while the app is running.

The Shine also tells time and tracks sleep activity. Thanks to its versatile design, it can hook onto all kinds of accessories, like watch straps and lanyards. Developers will be able to access the product’s API to add integration with other apps.

Shine Is A Beautiful Fitness Tracker And iPhone App From A Former Apple CEO

Misfit crowdfunded the money to make Shine last year and orders are now being taken online. You can order one for $99.95. Misfit says that the Shine will start selling in the Apple Store soon.

  • TheMadTurtle

    Gotta say, love that you can swim with it! That’s something the wearables market has been missing! Wish it had an alarm function, tho… That’s one thing I thought was going to be useless with my UP, but I really like it.

  • nextriot

    Cool product. But damn at the video – trying to be Steve much?

  • seanymac81

    That advert is very apple-esque, hopefully a good product too

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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