Google Reader’s execution date is set for June 30th, so the team at Digg has been busy working on build a replacement as fast as possible. Digg Reader isn’t ready to go quite yet, but the company has started testing its new app and announced that it will be ready to go live on June 26th.
Digg posted an update on its progress to replacing Google Reader this morning and stated that the team’s initial launch goals are to satisfy power-users with easy onboarding from Google Reader, a clean reading experience, and useful mobile apps.
Here’s what Digg had to say on its site about the upcoming launch:
“Over the last 90 days, the Digg engineering team — all 5 of them — has been heads-down building an updated take on the RSS reader. For our first public release, in time to (just) beat the shutdown of Google Reader, our aim has been to nail the basics: a web and mobile reading experience that is clean, simple, functional, and fast. We’re also introducing a tool that allows users to elevate the most important stories to the top.
So with that in mind, this beta release centers on these core elements of the product:
- Easy migration and onboarding from Google Reader.
- A clean reading experience that gets out of the way and puts the focus squarely on the articles, posts, images, and videos themselves.
- Useful mobile apps that sync with the web experience.
- Support for key actions like subscribing, sharing, saving and organizing.”
Digg Reader is going to be launched as a ‘freemium’ product, but Digg has reassured customers that all the features that will be introduced next week, along with many others yet to come, will be free.