Ex-Apple Adman Predicts 2013 Will Be The Year Of The iPhone’s iPod-ization

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For the last couple months the Internet has been chalk full of rumors that Apple is losing its edge, and that the iPhone isn’t as cool as it once was. Maybe some of those rumors are right, maybe not, but Apple’s ex-Ad Guru, Ken Segall, predicts that the iPhone’s biggest years are still ahead of it.

In a recent blog post, Segall speculates that the iPhone will follow a similar development cycle as the iPod. For the first few years Apple has worked on evolving and perfecting the device, but 2013 will be the year that Segall thinks we’ll finally get an iPhone Mini, iPhones in color, and maybe even a big iPhone.

“Back when the very first iPhone was about to launch, it was assumed by many inside Apple that iPhone would follow the path of iPod before it. The first year or two would be devoted to evolving and perfecting the device — and then the iPhone line would be expanded to address various types of customers.

iPod’s biggest years came after it had expanded into a family of products.

Given that history, and given the growing demand for certain variations on the theme, there’s a good chance that the next iPhone will actually be a family of iPhones.”

Segall then breaks down the different iPhone variants we might see. For a more affordable iPhone, Segall says that Apple would never follow the “cheap” path, but will instead use a smaller screen, a plastic casing like the iPhone 3GS, and maybe a weaker processor.

We’ve heard a number of rumors that Apple will start offering the iPhone in different colors in 2013, and Segall agrees. Apple has used colors to jazz up a number of maturing products in the past, including the iPod, MacBook, and iMac. Segall thinks that Apple will give customers more color choices this year so that the iPhone feels like a more personal device.

One surprise in Segall’s predictions is the claim that Apple will offer an iPhone Max or larger screened iPhone:

“The fact is, a lot of people are responding positively to the larger screens offered by Samsung and others. Apple can either watch as its competitors peel away a significant chunk of its business, or it can make an Apple-quality product and give customers a choice of a different screen sizes within the iPhone ecosystem.”

The launch of the iPhone 5 and iPad mini last year prove that Apple’s not afraid to go with a bigger, or smaller, screen size to make customers happy. We doubt we’ll see an iPhone Max in 2013, but if Ken’s right, will 2014 will be the year of the iPhablet?

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  • MarcsPrspective

    No, just… NO. There’s a reason why developing for iOS is easier: the aspect ratios and devices are consistent. I was against the 4 inch iPhone to begin with.

    http://techcrunch.com/2012/05/11/this-is-what-developing-for-android-looks-like/

    This is what Android developers have to face: too many devices, too many aspect ratios. Why should anyone have to deal with this? Why would we push away developers? The App Store is what makes iOS devices still attractive compared to the customization of Android and the innovative interface of Windows Phone

    Apple, don’t give us bigger phones, give us BETTER phones.

  • Shane Bryson

    No, just… NO. There’s a reason why developing for iOS is easier: the aspect ratios and devices are consistent. I was against the 4 inch iPhone to begin with.

    http://techcrunch.com/2012/05/11/this-is-what-developing-for-android-looks-like/

    This is what Android developers have to face: too many devices, too many aspect ratios. Why should anyone have to deal with this? Why would we push away developers? The App Store is what makes iOS devices still attractive compared to the customization of Android and the innovative interface of Windows Phone

    Apple, don’t give us bigger phones, give us BETTER phones.

    Even if they did expand the screen sizes, it wouldn’t even come close to the fragmentation Android Developers face.

    Apple, give us bigger AND better phones!

  • Steffen Jobbs

    The proper term is “chock-full” not “chalk-full”.

    As an Apple shareholder, I’ll admit I’m unhappy Apple’s share priced dropped so much, but it’s better I just let Apple do it’s own thing as it sees fit. I didn’t help the company get to where it is, so I guess/hope they know what they’re doing without needing my two cents. Apple will undoubtedly make a few mistakes but they have the cash and resources to correct them in time. They’re not going out of the smartphone business any time soon no matter how much pressure Samsung puts on them.

  • technochick

    He is so full of it. I love the contention that plastic casing, lesser parts etc isn’t ‘going cheap’. Yeah it is

    Even all the analysts are recanting their claims that sources say Apple is working on a $200 or under full price phone, now saying it will be more like $400, which is the same price the 4s would have under the current trend.

    This guy has no clue, no sources, no grounds to make a fair guess as he was never on the inside. But blogs like this give him attention so he keeps at his lame predictions, same as the stock analysts that pull crap out of their butts

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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