Apple Is Worried The Color iPhone Will Be A Dud [Rumor] | Cult of Mac

Apple Is Worried The Color iPhone Will Be A Dud [Rumor]



In a characteristically terse reports, the ever-spotty DigiTimes is backing up recent reports that Apple is readying a plastic 4-inch iPhone with a colorful casing… but also claiming, bizarrely, that Apple doesn’t have much faith that such an iPhone would sell.

Digitimes says that the budget iPhone, which they claim will boast a 4-inch LTPS panel and an A6 processor, is only going to have a limited production run:

Speculation currently circulating in the iPhone supply chain in Taiwan indicate that Apple plans to launch an inexpensive model targeting emerging markets with initial quarterly shipments of only 2.5-3.0 million units to test market response.

Note the 2.5-3.0 million. Now, really? Does that sound likely? Apple could slap the iPhone brand on a banana, a beetle, hell, a BlackBerry and sell more than 3 million units. And we’re not talking about any of these things: we’re talking about a cheap, affordable iPhone! The first to ever come in any color that isn’t black or white! Why would Apple think that device wouldn’t sell? It’s madness!

Source: Digitimes


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