Steve Jobs Personally Ordered All Apple Ads To Be Removed From Fox News

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Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”

Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.

In his upcoming book on Obama’s 2012 push to re-election, author Jonathan Alter dedicated an entire chapter to Fox’s influence on Obama’s campaign where he also describes how Steve Jobs “personally ordered that Apple ads be removed from Fox News.”

Details on why, how and when aren’t given, but we’ll surely learn more when the book, The Center Holds: Obama and His Enemies, comes out on June 4th.

Thanks to some help from Jobs, Murdoch’s company invested heavily in the iPad with the news app, The Daily. Despite their working relationship, it has long been known that Steve Jobs hated Murdoch’s Fox News. In an interview with Walter Isaacson, Jobs recounted a meeting he had with Murdoch:

“You’re blowing it with Fox News,” Jobs told him over dinner. “The axis today is not liberal and conservative, the axis is constructive-destructive, and you’ve cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you’re not careful.” Jobs said he thought Murdoch did not really like how far Fox had gone. “Rupert’s a builder, not a tearer-downer,” he said. “I’ve had some meetings with (Murdoch’s son) James, and I think he agrees with me. I can just tell.”

It’s a bit of a surprise that Steve would pull Apple’s business away from Fox when he had a good relationship with Murdoch, but as someone who was focused on making devices that enhanced users’ creativity, it’s no wonder Jobs didn’t want his brand associated with a news organization he viewed as “destructive.”

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  • daov2a

    Hah! That is awesome!

  • philbert81

    I think MSNBC is a destructive force. I love apple products but Steve was dead wrong about this. I love Fox News because I don’t find all the stupid Obama loving crap on there. God Bless Fox News.

  • Robert X

    Just goes to show that Jobs wasn’t always right just opinionated.

  • Travis284

    @philbert81 It figures that you’re a Fox News viewer. Did you miss the entire point of Jobs’ comments? It’s not liberal or conservative, it’s constructive or destructive. Fox News is doing nothing but polarize each side of the political spectrum. Word of advice: don’t listen to each news source fanatically. Check their sources, and don’t believe every word of drivel that comes out of the talking heads.

  • MrFiveNine

    Faux of all of them is most definitely the most destructive. They never fail to make something divisive in their reportings, they call everyone else the “mainstream media” meanwhile THEY ARE THE MAINSTREAM… they are war mongers and fascists who invoke blind patriotism unless its a liberal they are speaking against.

    I dislike other MSM outlets as well but they are more subtle, except some msnbc people like odonnel
    They almost all care about ratings and not the truth.
    Steve was right…
    Turn off the TV and read a book and think on your own, not when the MSM wants you to

  • SupaMac

    Fox News blows.

    MSNBC blows.

    They’re the same thing for either side of the aisle.

    By this logic, both should not have Apple ads.

  • SupaMac

    I completely agree, except that MSNBC is most definitely as bad as Faux news.

    @philbert81 It figures that you’re a Fox News viewer. Did you miss the entire point of Jobs’ comments? It’s not liberal or conservative, it’s constructive or destructive. Fox News is doing nothing but polarize each side of the political spectrum. Word of advice: don’t listen to each news source fanatically. Check their sources, and don’t believe every word of drivel that comes out of the talking heads.

  • Kay9

    I don’t know how Steve could possibly come to the conclusion that Fox News is somehow more “destructive” than some other news source, other than because he was a left-winger. Most left-wingers think that, while at the same time most right-wingers believe otherwise. There’s no objective wisdom via Steve (or Buster for that matter) to be had here; it’s only one person’s partisan political preference.

    Destructive to some means not enough government watchdogging over the private sector, and not enough statist programs to help people who can’t or won’t help pull the national cart. Destructive to others means too much government smothering entrepreneurship and creativity with regulations and taxes, and growing ever bigger and needing ever larger slices of the GDP pie to the point of diminishing returns and the eventual collapse of the cart.

    There’s a balance and a middle ground to be had here. It’s surprising that someone as smart as Steve Jobs apparently didn’t recognize this, and that Foxnews, in a media world that leans 80-90% left, is something that provides just that.

  • Matthew Gonzales Landry

    Fox News blows.

    MSNBC blows.

    They’re the same thing for either side of the aisle.

    By this logic, both should not have Apple ads.

    That’s just wrong. Just because MSNBC is a progressive news station and has influence on a lot of people doesn’t mean it’s just as destructive as Fox. If you’ve ever watched a recent show on MSNBC, you’d see that plenty of facts are involved with opinion.

    Let me put it this way. English college books teach argumentation by showing what Fox News regularly does wrong. So many fallacies are involved in their (all Fox News “news”casters) argumentation.

    I will admit that MSNBC has had some newscasters that are less about facts (Al Sharpton), it’s nothing when compared Fox News.

  • Matthew Gonzales Landry

    I think MSNBC is a destructive force. I love apple products but Steve was dead wrong about this. I love Fox News because I don’t find all the stupid Obama loving crap on there. God Bless Fox News.

    Where were you when Bush was in office? I’m going to bet you were still on Fox News.

  • EverySteveJobsV

    You can’t argue with Steve Jobs’ point here. Kuddos for standing up for it.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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