To stay on top of its prediction game, analyst firm Piper Jaffray’s just finished its 25th bi-annual teen survey to find out what all the cool kids are doing with tech and what do they want next.
The survey found that Apple is the most desired tech brand by teens, but Google has made some improvement compared to last year. Yet while analysts are still busy predicting the demise of Apple, 48% of teens in the survey say they own an iPhone, and 62% say they plan to buy one next.
As reported by Fortune, the survey had a few other key finds as well:
- 91% of teens say they plan to buy a smartphone for their next high-tech device, up from 86% last spring and 90% last fall
- 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
- Among high-income families, the iOS preference rises to 70%
- 48% of teens already own an iPhone, compared with 40% last fall
- 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
- 23% expect to buy an Android phone, up from 22% last fall
- 51% already own a tablet, up from 44% last fall
- Among teens who own tablets, 68% own iPads, down from 72%
- 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012)
- 68% plan to buy an iPad (54% full size/14% Mini)
To conduct the survey, researchers when on classroom visits and did electronic surveys with 1,600 teenagers in high income families, and then 3,600 surveys with average income families. Even though it looks like Android tablets may have had some sway with teens a bit over the holiday season, it looks like Apple’s grip on the market is going to be pretty strong for quite some time.
Source: Piper Jaffray.