Starbucks Pick Of The Week Goes Digital, No Longer Requires Cards [Update]

Starbucks-Pick-of-the-Week

The Starbucks Pick of the Week promotion has finally gone digital, allowing you to download free apps and books on your iOS devices without a card or redemption code. All you need now is the Starbucks app, which will allow you to download the latest giveaway when connected to an in-store Wi-Fi network.

Screen Shot 2013-04-09 at 16.00.15The Pick of the Week promotion, which began offering paid content from the App Store and the iBookstore back in 2011, traditionally used printed cards (above) that customers could collect in stores when they popped in for their morning coffee. Each card had a redemption code on the back, which you had to enter into iTunes to redeem your download.

But CNET reports that starting tomorrow, those cards are no more (see update below). All you have to do to grab your Pick of the Week download is open the Starbucks app when connected to a Wi-Fi network in a Starbucks store. It takes just one click, so you can download the latest app or book while you wait in line.

“This expansion, of adding apps and books, is the reflection of Starbucks and Apple working together to strengthen the relationship for customers,” Starbucks Chief Digital Officer Adam Brotman told CNET. “This is another step in the direction that we’re going to integrate more things into our mobile application.”

Starbucks is celebrating its new service by giving away Angry Birds Star Wars, the latest title in Rovio’s Angry Birds series. If you don’t already have the Starbucks app, you can download it for free from the App Store.

UPDATE: Starbucks contacted us to say that the Pick of the Week cards will still be available in stores — the app is just a second way in which you can redeem the freebie. So if you prefer the cards or you don’t have time to stop and download the app on your iPhone, you can still use the traditional method.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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