Phil Schiller: Android Is Fragmented And The “Experience Isn’t As Good As An iPhone”

schiller

iPhone good, Android baaaaadd

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has called out Android multiple times recently. It’s only been a few days since Schiller warned Android users to “stay safe out there,” and now he’s gone on the offensive in a brief interview with The Wall Street Journal.

None of Schiller’s comments are particularly surprising, as Apple executives (Schiller included) frequently make jabs at the competition from the stage of a new product keynote.

“Android is often given a free replacement for a feature phone and the experience isn’t as good as an iPhone,” said Schiller. He also said that Android’s fragmentation (a term popularized by Steve Jobs) creates a bad experience for users.

“When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with,” he said. “They don’t work seamlessly together.”

iOS users update to new software versions considerably faster than Android users, and Apple is known for its incredible retention rate. “Apple’s own research shows that four times as many iPhone users switched from Android than to Android during the fourth quarter,” according to the Journal.

The Journal framed Schiller’s comments as a defensive move against Android and Samsung, but Schiller is never quoted as referring to Samsung specifically. Samsung will be unveiling its next-gen Galaxy smartphone tomorrow.

Coincidentally, several Cult of Mac writers had a good chat about Samsung’s innovation vs. Apple’s today.

  • sosickitzill

    word up son!

  • Robert X

    People will buy what they like. News at 11.

  • RaptorOO7

    Phil is desperate and his attacks on Android show how Apple does in fear the robot overlords.

  • dcdevito

    Schiller = Ballmer 2.0

  • VirtualVisitor

    The number of detected mobile malware attacks continues to skyrocket. McAfee counts over 36,000 mobile malware threats—almost entirely targeting the Android OS [in 4th quarter 2012]. – PC World

  • HarryWessling

    Phil. Sometimes it’s better to stay quiet. Samsung makes really good devices and I think the S4 will be a great flagship, but … Android is still the BIGGER problem. So what do you want? A piece of hardware made by Samsung or an high sophisticated solution like iOS bundled with an excellent piece of hardware coming from ONE vendor?

  • dieselmaniac

    Phil is desperate and his attacks on Android show how Apple does in fear the robot overlords.

    That was my first thought. Kind of sounds like a pre-emptive strike to disuade iphone users from jumping ship.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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