Apple Finally Granted Trademark For Passbook

Apple Finally Granted Trademark For Passbook

The United States Patent and Trademark Office just granted Apple its trademark for Passbook that was originally filed in June. After several months of internal processing on the USPTO’s end, Apple now owns the rights to Passbook and can leverage its trademark against infringing companies.

Passbook was first announced by Apple at WWDC 2012 in June and was touted as the company’s digital wallet technology. After being included in the iOS 6 betas, Passbook launched to the public with the release of iOS 6 on September 19th, 2012.

While its initial launch left much to be desired, Passbook is starting to gain traction with big franchises like Starbucks signing on. Apple has experimented with NFC-related patents, and there’s a good chance Passbook will eventually mature to be Apple’s one-stop mobile payment solution.

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  • FriarNurgle

    Used it for the first time at Target tonight. Pretty neat.

  • RaptorOO7

    So far I am unimpressed with Passbook. There are practically no apps available, support is limited and no big names that I would actually use on a meaningful basis have joined on. I was actually hoping this would roll out with greater adoption but its starting to look more like Ping.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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