One Of Samsung’s Most Noted Chip Designers Has Joined Apple

One Of Samsung’s Most Noted Chip Designers Has Joined Apple

Apple has poached Samsung talent to develop in-house chips for the Mac.

Apple and Samsung are in the midst of what is perhaps the most heated patent lawsuit in history, but that doesn’t mean the two companies won’t still steal from each other’s camps. One of Samsung’s most prominent chip designers has joined Apple, the Korean company’s sworn enemy. “Veteran” processor guru Jim Mergard could help Apple create proprietary chips for the Mac, reports The Wall Street Journal.

Mergard’s expertise could mean that Apple will eventually switch from Intel on the Mac to its own processors, like its in-house “A” chip series for iOS devices.

According to The Journal, Mergard was “known for playing a leading role in the development of a high-profile AMD chip that carried the code name Brazos and was designed for low-end portable computers.” He was seen as an instrumental part of Samsung’s team, and he also specializes in PC processor development.

Patrick Moorhead, a former AMD executive who now leads the research firm Moor Insights & Strategy, said Mergard brings deep expertise in both PC technology as well as in products known as SoCs–systems on a chip–that combine various kinds of special-function circuitry on a single piece of silicon.

Besides the current breed of Apple smartphones and tablets, Moorhead says Mergard’s talents could potentially be applied to Apple’s PC efforts, where its Macs use Intel chips but not SoCs. “He would be very capable of pulling together internal and external resources to do a PC processor for Apple,” Moorhead says.

A longstanding rumor has been that Apple is looking to ditch Intel’s processors on the Mac platform for its own. Chip design expertise is obviously needed to reach that goal, and Mergard may be the missing piece Apple needs.

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  • Shaun Green

    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    Sinking ship? They just posted record profits a few days ago. The GS3 is selling like hot cakes.

  • thegraphicmac

    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    I’m sorry there isn’t an icon at the bottom of the posts called “Flag as stupid.”

  • iSteve
    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    Sinking ship? They just posted record profits a few days ago. The GS3 is selling like hot cakes.

    To Green: You are right because the GS3 is a piece of shit that’s why they are being sold like hot craps… sorry..cakes.

  • Friedrich Wiermont

    Someone should stop that. Wake up! Microsoft was blaimed for Anti-trust, especially for IE.
    Apple is every where, Hardware, software, Appstore, now Chip, what else? They are killing the Market. If they do chip, it is not reduce the price of their products, but to get more money…

  • Gareth Edwards

    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    Hmm, not really. Samsung do make some VERY good products. Their TVs are good, their monitors are good, their phones (ignoring the stolen portions of them) are some of the most popular on the planet and offer some of the most up to date technologies. It’s fair enough to dislike them for many reasons but you can’t pretend their products are rubbish and that they are a sinking ship. Nearly every other manufacturer on the planet in their markets would like to be Samsung, regardless of the patent wars. Their brand is in ascendancy, their stock is too. they are, for all intents and purposes, the Apple of Asia.

  • dcdevito

    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    And Apple fans wonder why they’re hated. That is the biggest bunch of nonsense I’ve ever read

  • DdeviTo_3
    They’re jumping ship leaving only the rats at samsuck. Ha ha. Who’s irrelevant now? Looks like a sad future ahead for samsuck. They can’t steal ideas anymore without being sued. It’s biggest business partner has dumped them and now the troops are deserting. I suppose they could always turn their factories into making toilet paper. It fits with all the crap they pump out.

    And Apple fans wonder why they’re hated. That is the biggest bunch of nonsense I’ve ever read

    I cannot agree with you on that. As an android user, I see so much infantile trolling on Apple blogs by android users, I’m starting to feel ashamed to be one myself. I don’t get it? What’s your problem? You obviously like your android phone but have to write such childish stuff on blogs that aren’t relevant to you. I’m here because I’m thinking of changing to a new iPhone. You guys just make android users look childish and full of bile. I’m sick of your type making us genuine users look bad. Just stop it. You’re an embarrassment.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

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