Google Chairman Eric Schmidt Says “Apple Should Have Kept Our Maps”

Google Chairman Eric Schmidt Says “Apple Should Have Kept Our Maps”

Mapgate continues.

Apple’s new Maps app in iOS 6 has been the subject of intense criticism in the press for weeks. Tim Cook had to issue a public apology for the widespread inaccuracy of Maps, and Apple is now recommending other third-party mapping solutions in the App Store. Not exactly a great product launch.

Google’s Eric Schmidt commented on Apple ditching Google Maps in an interview tonight. “Apple should have kept our maps,” said Schmidt. Why? Simply put, “They’re better maps.” Touche.

Walt Mossberg and Kara Swisher of AllThingsD interviewed Schmidt tonight in New York City, and the Google chairman had a thing or two to say about Apple’s Maps. “Apple decided a long time ago to do their own maps,” said Schmidt, echoing previous reports. Schmidt remarked that Apple has now “discovered that maps are really hard.” Indeed.

Google is expected to release an official Google Maps iPhone app in the App Store by the end of the year. When asked about the app, Schmidt said, “If we made one, they would have to approve it. They haven’t approved all of our apps in the past.”

During a recent trip to Tokyo, Schmidt said that Google “hadn’t done anything” relating to a standalone Google Maps app for the iPhone. The app is probably done, but it doesn’t look like Google has let Apple take a look at it yet. In the meantime, you can use Google Maps on the iPhone now via the mobile website.

Later in the interview with Mossberg and Swisher, Schmidt was asked if he would rather be CEO of Apple, Amazon or Facebook. “I was on Apple’s board, and I’ll always have a soft spot for them,” admitted Schmidt. “I was very good friends and very close to Steve Jobs, and I’ll miss him dearly. Jeff Bezos has made remarkable moves. And again, Facebook has a billion users.”

When pressed to answer the question, Schmidt asked, “Which one has the most cash?”

  • ken147

    Eric Schmidt isn’t CEO anymore.

  • Robert X

    Except Google wouldn’t give Apple the license for turn-by-turn and that was only one issue. No, Apple will be better off in the long run not relying on Google for very much at all.

  • Len Williams

    How could Apple have possibly kept Google Maps when Eric Schmidt REFUSED TO LICENSE turn-by-turn directions to Apple? By doing this, Schmidt guaranteed that Android would always have an advantage over iOS. I find this statement by Eric Schmidt very slimy because he’s well aware that he was purposely withholding turn-by-turn directions from Apple, and this act alone forced Apple to come up with an alternate solution. Yes, maps are hard and take a LOT of work to get right, but if Apple had stayed with Google Maps, iOS users would STILL be without turn-by-turn spoken directions. For most people, Apple Maps work just fine. For everyone else, give Apple a few months or a year and it will be a thing of beauty, just like all Apple products. You can bet that Tim Cook has his various minions hard at work to bring Apple Maps up to speed.

  • Complexity Staff

    If I understand the matter correctly, Google refused to offer up turn-by-turn directions…

    So, no, Mr. Schmidt… Apple should not have kept your maps. People want turn-by-turn and most are willing to wait a bit for Apple’s maps to catch up in order to get it.

    Personally, I have had ZERO issues with Apple Maps. Even got a chuckle one time where Google had a school I needed to visit located in the middle of an industrial area. That didn’t seem right to me, so I checked Apple Maps and it had the right location. Kharma?

  • Gavin Blur

    Just can’t wait till you get your MAPASS KICKED in the near future Schmidtly! just trying to leverage the bad news now i see… should have granted Apple Turn by Turn. now you’re going to lose all of us!

  • Ruichuen1989

    this cunning man…

  • Lonewolf

    I am a delivery driver and several times a day I use Google Maps to find sites that other maps, including Apple maps, don’t know about to get my job done. I know this because I have tried them all. I don’t care about the pissing contest between Apple and Google, I just need tools that work. I hear you Apple sheep bleating about voice navigation, but how good is it when the map data is insufficient or incorrect? Do you really mean to tell me you can’t google a point on a map and see how to connect the dots? Google maps even did that, but you retards apparently can’t follow a route unless it talks to you. Good luck with your voice guided maps, I take this as the last push to change to “better equipment” before I become another isheep.

  • Lonewolf

    Besides, if you use the right app, you have voice guidance for Google’s map data anyway, for free.

  • Butthola

    Everytime I see this guys picture and read his hyperbole, the only word that comes to mind is “Douche”.

  • SupaMac

    Turn by turn directions are for morons.

    If I understand the matter correctly, Google refused to offer up turn-by-turn directions…

    So, no, Mr. Schmidt… Apple should not have kept your maps. People want turn-by-turn and most are willing to wait a bit for Apple’s maps to catch up in order to get it.

    Personally, I have had ZERO issues with Apple Maps. Even got a chuckle one time where Google had a school I needed to visit located in the middle of an industrial area. That didn’t seem right to me, so I checked Apple Maps and it had the right location. Kharma?

  • O Man DeVito

    Indeed. Apple should have kept Google Maps. Huge mistake.

  • Will Larche

    He’s a douche. A correct douche. The worst kind.

  • CamShoefield

    This guy loves inserting himself doesn’t he…

  • baby_Twitty

    And Eric Schmuck should have kept his mouth SHUT.

  • rlowe

    How could Apple have possibly kept Google Maps when Eric Schmidt REFUSED TO LICENSE turn-by-turn directions to Apple? By doing this, Schmidt guaranteed that Android would always have an advantage over iOS. I find this statement by Eric Schmidt very slimy because he’s well aware that he was purposely withholding turn-by-turn directions from Apple, and this act alone forced Apple to come up with an alternate solution. Yes, maps are hard and take a LOT of work to get right, but if Apple had stayed with Google Maps, iOS users would STILL be without turn-by-turn spoken directions. For most people, Apple Maps work just fine. For everyone else, give Apple a few months or a year and it will be a thing of beauty, just like all Apple products. You can bet that Tim Cook has his various minions hard at work to bring Apple Maps up to speed.

    Google should change their slogan to “Always be evil”.

  • eldersignin

    I am a delivery driver ….. I just need tools that work. I hear you Apple sheep bleating ….. before I become another isheep.

    Yea and from your comments your a Fandroid who just hates Apple so that pretty much disqualifies your comment.

    Just a thought.

  • kavok

    Never have a CEO from another company on your Board of Directors. Period.

  • technochick

    Of course Schmidt would say that. Apple was paying them for the use and now they aren’t. That’s reason alone to say they shouldn’t have changed.

  • technochick

    This guy loves inserting himself doesn’t he…

    He’s copying Apple by trying to be the next Woz.

  • technochick

    I am a delivery driver and several times a day I use Google Maps to find sites that other maps, including Apple maps, don’t know about to get my job done. I know this because I have tried them all. I don’t care about the pissing contest between Apple and Google, I just need tools that work.

    Great. Have at it. Doesn’t get you the right to be insulting.

    Folks need to chill on comparing Apple Maps to anything else given that the other side has 5 years plus on Apple in general and was no worse than a turd when it started. And in some cases is still a turd at times. Apple didn’t cut all access to everything else so, as you did, go find something you like and enjoy it

  • Gareth Edwards

    When pressed to answer the question, Schmidt asked, “Which one has the most cash?”

    This in essence sums up the type of businessman Schmidt is. Its a fair answer but when you look a the amazing people who work in the tech industry I’d bet a lot of them are more interested in pushing the envelope and would have gone with “who’s got the cleverest people/smarted ideas” rather than have they got a pile of cold cash. It’s right that he’s at Google.

  • AuntieD69

    Wish they’d all just get over themselves and stop making the customer pay for their egos and control issues. You don’t have to reinvent the wheel…..

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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