Google Acquires Popular iOS App Snapseed To Take On Instagram

Google Acquires Popular iOS App Snapseed To Take On Instagram

Rather than build their own photo editing and sharing app from the ground up, Google has decided to play catch-up with Facebook and Instagram by acquiring Nik Software, the developer behind the popular iOS photography app Snapseed.

Even though Nik Software makes a number of apps for photographers like Color Efex Pro, and Dfine for Mac and Windows, sources have told The Verge that Snapseed was the “golden egg in the acquisition.” Snapseed won the iPad App of the Year award in 2011 and has been a user favorite since its launch.

Nik Software has also released Mac and Windows compatible versions of Snapseed and is said to be developing an Android app as well. While Snapseed provides great photo editing controls in a simple user interface, it doesn’t truly compete with Instagram because it doesn’t have a native sharing element.

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  • kavok

    Crap! Another nice app I’m going to have to delete soon. :/

  • TheKnightWhoSaysNi

    Nik Software also develops Nikon’s raw processing software: View NX2 and Nikon Capture NX2,
    However, those two applications are very old and outdated and way overdue for a new version.
    Nikon seems to have no intention of investing in them. I wonder what happens now.

    SilverEfx is one of the top products for Black & White photographers, and Viveza is an extraordinarily easy way to apply localized adjustments to a photo.

    I really hope Google doesn’t shut them down or kill their products.

  • BCE

    This sucks! I use Snapseed all the time, and now I’m afraid Google will ruin it! I wish Photoshop for the iPhone was actually decent. I also use some of their products on my Mac as well. I guess not for long.

  • Scott Duval

    DAMN DAMN DAMN… I love Snapseed and won’t even touch instagram. I used it once. thought it sucked so bad. this is a GREAT app. now googles gonna friggin ruin it. ROAR. WHY!!!!!!!!!!!

  • snaab4

    Please explain what you mean by “it doesn’t truly compete with Instagram because it doesn’t have a native sharing element.” I have been using Snapseed since day one, and use it frequently to share directly to facebook, where it allows me to caption the photo and also choose the album to share it to. Were you implying something much more than that?

    Snapseed is much more than an Instagram competitor. Nik’s patented U-point editing technology allows a unique way to Tune your image. This U-point concept was the basis of their Nikon Capture apps.

  • Buster

    Please explain what you mean by “it doesn’t truly compete with Instagram because it doesn’t have a native sharing element.” I have been using Snapseed since day one, and use it frequently to share directly to facebook, where it allows me to caption the photo and also choose the album to share it to. Were you implying something much more than that?

    Yes, I’m implying something more than that. You can edit pictures in Instagram yes, but Instagram is a really sucky app for editing. Snapseed is better. But Instagram is really a photosharing platform. Snapseed is just an editing tool, not a platform. You can export Snapseed photos to Facebook, Twitter, Email, text, etc, but they don’t host any apps natively and let you view other Snapseed users’s photos. So that’s what I meant when I said it doesn’t have a native sharing element.

  • SamuelGrantS

    NOOOO. Google ruins all of the good photo-editing apps :(

  • amandasg81

    Nooooo! I hope this means my Aperture plug-ins that Nik makes aren’t going to go in the bin as well!

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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