Amazon’s New Kindle Fire Tablets May Look Good, But The iPad Will Still Be King [Report]

Amazon’s New Kindle Fire Tablets May Look Good, But The iPad Will Still Be King [Report]

Will Amazon’s Kindle party be crashed by the iPad mini?

If you’re in the market for a tablet, and you don’t mind adopting Google’s Android platform, then the choice available to you right now is incredible. Amazon alone announced a pair of new Kindle Fire HD tablets on Thursday that feature an impressive selection of specifications, with 7- and 8.9-inch displays, that are priced at $199 and $299 respectively.

But despite those tiny price tags, it’s unlikely Amazon’s tablets will prove to be a more attractive choice than the iPad for most. Analysts are confident that Apple’s device will remain the market leader, particularly with a rumored iPad mini on its way in October.

Following Amazon’s announcement yesterday, analysts on Wall Street began making their predictions for the future of the tablet industry. While they noted that the Kindle Fires are a huge improvement over their predecessor, they are still expected to find it tough up against the Google Nexus 7, Microsoft upcoming Surface, and of course, the iPad.

Brian White with Topeka Capital Markets said that investors shouldn’t be giving any attention to Amazon’s new tablets, and that they should “sit back, relax, and wait for the iPad mini.”

Apple still rules the tablet world and we believe the soon to be launched ‘iPad Mini’ at a $250-$300 price point (possibly a bit lower) will expand the company’s addressable market opportunity significantly with a 7.85-inch tablet, and potentially even surpassing sales of the regular-sized iPad.

Meanwhile, Shaw Wu with Sterne Agee described the new Kindle Fire lineup as “ambitious” on Friday, and predicted that they will make it difficult for devices from the likes of Samsung, HTC, and Research in Motion to gain any traction.

Wu said: “We believe the Nexus 7, which has seen strong sales since its introduction in mid-July, could see competitive pressure with the new 7-inch Kindle Fire HD, which has the same price point at $199 but sports an additional 8GB of storage for a total of 16GB.”

As a result of Amazon’s announcement, Wu believes Microsoft’s Surface will need to be priced at $299 or lower to have any chance of success. In fact, Wu explains that Amazon’s pricing is so aggressive, that it’s difficult for tablet makers to produce profitable devices — apart from Apple.

The fact of the matter is, the only way Android tablets had a chance against the iPad was to be sold at ridiculously low price points. And for the likes of Amazon and Google, that model has been relatively successful. But with a cheaper iPad mini on the way, tablet makers will have to think of new ways to shift their devices. Otherwise they’re going to find it very difficult indeed.

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  • Matthew Gonzales Landry

    The new iPad is completely superior to the Kindle Fire, but the $300 price point is nothing short of fantastic. A maxed out Fire is $500. That’s a 16GB iPad. That’s incredible.

  • Tallest_Skil

    The new iPad is completely superior to the Kindle Fire, but the $300 price point is nothing short of fantastic. A maxed out Fire is $500. That’s a 16GB iPad. That’s incredible.

    And the OS-level advertisements you may or may not be able to ever turn off and which steal bandwidth from your data plan are certainly “incredible”, too.

  • assyrianpride

    it looks way too much like the ipad, i wont be surprisd if apple sues them over design.

  • VesperDEM

    OK, first off, it looks nothing like an iPad at all. If you are talking about the design of the physical device, sure, but then so does every other tablet out there. One could say that every desktop computer looks like a Mac Pro. Sillyness…

    Secondly, the Fire’s OS is nothing like iOS at all. There is no way to confuse an iPad with a Kindle Fire HD.

    As to the OS-level advertisements, the only time they will be using the devices data plan is if you happen to get new offers while away from WiFi. Considering how much of a drain on the batteries 4G-LTE radio will be, I would have 4G turned off except when traveling. It’s not like you can watch a movie with the 4G plan anyway. 250MB’s a month wouldn’t even get you a quarter way though an HD movie.

    If the OS-level advertisements help to bring the price of the device down, then I am personally all for it!

  • Tallest_Skil

    OK, first off, it looks nothing like an iPad at all. If you are talking about the design of the physical device, sure, but then so does every other tablet out there.

    So… doesn’t look like the iPad but looks exactly like the iPad.

    If you’re going to troll, be better at it.

    One could say that every desktop computer looks like a Mac Pro.

    No one could say that any desktop computer looks like a Mac Pro.

    Secondly, the Fire’s OS is nothing like iOS at all.

    Uh… huh. Well, in that it sucks, you’re absolutely right.

    There is no way to confuse an iPad with a Kindle Fire HD.

    You’d be surprised.

    As to the OS-level advertisements, the only time they will be using the devices data plan is if you happen to get new offers while away from WiFi.

    Looks like the paid Amazon astroturfing brigade is here. Trying to downplay a serious UX issue by stating the frigging obvious.

    If the OS-level advertisements help to bring the price of the device down, then I am personally all for it!

    Yep. Definitely paid astroturfing.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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