Apple Owns 65% Of Mobile Web Traffic, iPhone 5 Expected To Boost Share [Report]


See all that blue? That's Apple.
See all that blue? That's Apple.

Apple devices currently account for over half of all mobile web traffic in the U.S. and Canada, according to Chitika. During August 2012, Apple’s share of web traffic on mobile devices grew from 63.75% to 65.03%. Samsung trails behind at a distant second place with a 12.47% share.

“With the iPhone and iPad, Apple dominates the mobile market when it comes to web usage,” reports Chitika. “The company had another stellar month, and now its devices generate over 65% of all mobile traffic.”

Google and Samsung are also growing when it comes to mobile web traffic, but Apple clearly dominates everyone else right now. The iPad mini will undoubtedly increase Apple’s share of web traffic, especially since the smaller tablet would be priced more competitively at the sub-$300 range.

Unsurprisingly, the soon-to-be-released iPhone 5 is expected to significantly boost Apple’s share of mobile web usage as well. Wall Street expects Apple to sell a record 22-23 million new iPhones this quarter alone, and Apple could sell between 6-10 million iPhone 5s during the first week of availability later this month.

Chitika’s full report:

Source: Chitika


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  • Tallest_Skil

    Okay, we know the iPad is 95% of all TABLET traffic, but what of the iPhone specifically? What of this percentage here is the iPhone’s traffic within just the smartphone industry?

  • Scott Townsend

    I don’t know, but I would guess iPhone is at least 75% of the total Apple mobile traffic. There are just way more iPhones than iPads out there.

  • Jonathan Ober

    I wonder where iPods factor into this as well. I know a lot of parents who got their teens ipods since they are on wifi a lot and can use many free calling and texting apps that are out there as well as web traffic. I wonder if facebook app factors as mobile web traffic since theres a lot of teens doing just that all day long.