Nexus 7 Owners Can’t Even Get Their Tablet Out Of The Box [Video]

Did you know that people on the internet still make unboxing videos? I didn’t. I thought that fad came to a halt back in 2009, but apparently I was wrong. YouTube was hit with a tidal wave of new unboxing videos as people finally got their hands on Google’s new iPad competitor, the Nexus 7. Not only is it not as good as the iPad, but it’s a super huge pain in the ass open. Just check out the video and chuckle as poor Android fans have to result to using collar stays and butcher knives to get at their precious new tablet.

Related
  • Ruben Martinez

    I actually had very similar issues opening my iPad box…I wouldn’t laugh at this so readily.

  • vanmacguy

    Who was the moron trying to cut the tape stickers with a blunt, wobbly, collar stay?

    In their rush to be the first unboxing video they all made themselves look like fools.

  • mr_bee

    Hilarious :-)

  • Arthur Chang

    This is awesome, I’m laughing soo hard right now :)

  • Josh Howe

    C’mon half the people don’t have a knife and one guy is using the plastic from his collar. The reviews are in and this is a solid device. Until Apple can come up with a more affordable solution and a smaller device Ill be reading my ebooks and doing doing basic browsing with Google. Good price point, no Android lag and I am a fan on 7″ tablets! Waiting for my pre-orer!

  • B066Y

    I’m pretty sure the Nexus 7 is a Kindle Fire competitor not an iPad competitor. I would imagine most people interested is a 7 inch device don’t bother comparing it to the iPad. Calling the Nexus 7 an iPad competitor is like calling the iPhone an iPad competitor.

  • Ali Altaf

    The tablet is great, who really cares about the packaging? Its crazy cheap, I dont why anyone wouldnt buy one just for the sake of diversity

  • joewaylo

    Sure took them a very long time to open those boxes. 5 minutes? 10 minutes? lol

  • jeanlouisnguyen

    Hi, I’m the one who edited the video. Have to say, I’m somewhat surprised to see an obvious tongue-in-cheek video being used as evidence to suggest the merits of any tech product on Cult of Mac. In reality, I’ve been hearing nothing but rave reviews from poor (apparently) Android fans over the last 5 days. Also, keep in mind that the majority of the clips I selected were filmed during Google I/O, on-site in SF (when editors are scrambling to get the first footage out to the tech world, everyone is flying in and staying in hotels – hence, no knives around and hilarious unboxing attempts ensue). If you’re going to make a purchasing decision based on a box, you’re missing out. It’s *not* a “super huge pain” to open if you’re at home.

  • ddevito

    Yeah it’s a real shame Google and Asus packed it well.

    /s

    BTW – it’s nice to see iOS owners envious of anything Android. Too bad Google got the 7″ form factor first, so Google can sue Apple for 7″ patent infringement

  • ddevito

    I’m pretty sure the Nexus 7 is a Kindle Fire competitor not an iPad competitor. I would imagine most people interested is a 7 inch device don’t bother comparing it to the iPad. Calling the Nexus 7 an iPad competitor is like calling the iPhone an iPad competitor.

    The Nexus 7 can do everything an iPad can do (sans a radio connection).

  • B066Y
    I’m pretty sure the Nexus 7 is a Kindle Fire competitor not an iPad competitor. I would imagine most people interested is a 7 inch device don’t bother comparing it to the iPad. Calling the Nexus 7 an iPad competitor is like calling the iPhone an iPad competitor.

    The Nexus 7 can do everything an iPad can do (sans a radio connection).

    While I agree with you on functionality, I still don’t see the Nexus 7 as an iPad competitor. People looking for a 7 inch tablet have usually ruled out a 10 inch based on size alone. I own both a 10 inch and 7 inch tablet they are both good devices but i use them in different environments. If I could only choose one I would go with the 7 inch, not because it is better then the 10 inch (the specs are much better on my 10 inch) but because the size is better for portability. A 7 inch tablet will fit in the back pocket of a pair of jeans or the cargo pocket of my uniform. The same cannot be said for an iPad or a 10 inch Android tablet. So in my case the iPad isn’t a competitor because it never enters the competition.

    Also your comment could read, the iPhone can do everything an iPad can do. It’s not always about functionality.

  • lowtolerance

    I actually had very similar issues opening my iPad box…I wouldn’t laugh at this so readily.

    If you seriously struggled with ripping cellophane off a box and lifting the lid off, then I really don’t think I’d be announcing it to the world.

  • kavok

    C’mon half the people don’t have a knife and one guy is using the plastic from his collar. The reviews are in and this is a solid device. Until Apple can come up with a more affordable solution and a smaller device Ill be reading my ebooks and doing doing basic browsing with Google. Good price point, no Android lag and I am a fan on 7″ tablets! Waiting for my pre-orer!

    I don’t get people. They want a bigger iPhone, but a smaller iPad. So if you made the iPad smaller and the iPhone bigger, wouldn’t it end up being the same device? At any rate, I’m sure Apple will severely miss your patronage. Enjoy your Google stuff. I’m sure you will never own an Apple device with that attitude anyway.

  • Buster

    Hi, I’m the one who edited the video. Have to say, I’m somewhat surprised to see an obvious tongue-in-cheek video being used as evidence to suggest the merits of any tech product on Cult of Mac. In reality, I’ve been hearing nothing but rave reviews from poor (apparently) Android fans over the last 5 days. Also, keep in mind that the majority of the clips I selected were filmed during Google I/O, on-site in SF (when editors are scrambling to get the first footage out to the tech world, everyone is flying in and staying in hotels – hence, no knives around and hilarious unboxing attempts ensue). If you’re going to make a purchasing decision based on a box, you’re missing out. It’s *not* a “super huge pain” to open if you’re at home.

    Hi JLishere: Thanks for dropping in and commenting, along with making a funny video. I understand that your video is tongue-in-cheek. So are some of my comments. (this is a website called “Cult of Mac” after all). Nowhere in the article am I suggesting someone shouldn’t buy a Nexus 7 just because the box is hard to open. However, even when the people in the video have scissors, or knives, they still have a hard time opening the box. It’s funny. Is it reflective of the quality of the product inside? By all means, “no.” There have been a lot of positive reviews on the Nexus 7. It looks cool. Even some Apple fans like it as a 7inch tablet. But do we think it’s better overall than the iPad? Nope. However, I never advised against purchasing it, so I don’t see why there should be an issue with the post as a whole.

  • markrlangston

    Hilarious.

    While there was no comparative unboxing of an Apple product I believe the point being made here is that unlike Apple — where unboxing is easy and elegant — Google (or likely Asus who actually made the hardware) simply shoved the product into a air-tight box without considering the end-user.

    Doesn’t mean what’s inside isn’t good but it’s clear (based on my experience with unboxing Apple products) that Apple didn’t stop thinking about the user passed the product but rather the entire buying experience.

  • Joseph_Jin

    Apple’s obsession with the overall user experience extends to their packaging as well. Can’t say the same for Samsung.

  • Kyle Kenyon
  • Andrew Newsome

    I have a 3rd gen iPad and i love it, however i’d just like to say i’m disappointed in this post, in regards to trash-talking android/google.

    Unnecessary and not funny.

  • Nick Hansen

    This makes me really appreciate the ease of opening of an apple device’s box

  • ddevito

    Apple’s obsession with the overall user experience extends to their packaging as well. Can’t say the same for Samsung.

    Too bad for you the Nexus 7 is made by Asus.

    Stupid troll. Go back to the meadow with the other iSheep

  • joedoe47

    ha ha… ha ha ha. just as good as the ipad, when it’s actually meant to compete with the kindle fire. I have just about a hard experience using any apple product, you know because apple products are not actually useful, as this guy did opening this box.

  • CharilaosMulder

    Fandroids, but why is the question.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , |