Apple Uses TomTom To Help Power The New Maps App In iOS 6

Apple Uses TomTom To Help Power The New Maps App In iOS 6

TomTom is hedging its bets by partnering with Apple in the new iOS 6 Maps app.

Apple announced a brand spanking new Maps application alongside iOS 6 at WWDC yesterday, and the Cupertino company has ditched Google Maps for its own mapping technologies. While much of the new Maps app is powered solely by Apple, TomTom is referenced directly in the new iOS 6 Maps app as well.

While the iOS 6 Maps app is still in the very early beta stages, Apple has baked in new features that make it a killer Google Maps replacement, including turn-by-turn navigation, Siri integration, and an enhanced “Flyover” 3D viewing mode.

You can see several direct references to TomTom in the new Maps app, and the GPS maker has issued a brief statement on the new integration:

TomTom has signed a global agreement with Apple for maps and related information. No further details of the agreement will be provided.

We reached out to TomTom for further clarification, but we don’t expect to hear anything back. After all, we are dealing with an Apple partnership here. TomTom’s stock did surge by 12% following yesterday’s unveiling of the new Maps app. TomTom sells a series of turn-by-turn navigation apps in Apple’s App Store. It will be interesting to see what happens to those kinds of navigation apps following the public debut of iOS 6 later this year.

The full list of acknowledgements for the new Maps app lists a host of partners, including free turn-by-turn/GPS app Waze and Yelp for reviews.

  • aardman

    Wow, nobody saw this coming.  There are still some secrets that Apple can keep after all.

  • joewaylo

    TomTom, Others. I wonder how many more Others.

  • joewaylo

    Any ideas what will “Print” out? I hope they made sure we don’t print high quality maps and spend an entire ink cartridge set.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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