Four Reasons To Watch Apple’s Video of Today’s “Rock & Roll” Event

Leander Kahney ()

steve_jobs_rock&roll

Apple has posted some nice, high–res video of today’s “Rock & Roll” special press event. The video is available here and has been added to Apple’s Keynote podcast, although it isn’t yet linked from the iTunes front page.

It’s worth watching for four reasons:

* To see Steve’s heartfelt thanks to his liver donor, to Apple’s staff, and the Apple community, whose best wishes seems to have genuinely buoyed and touched him.
* The gaming demos. The iPhone/iPod touch platform is maturing into an important and fun game platform. The demos make this very clear. It isn’t for hard-core gamers, but the rest of us — the millions of casual gamers that only Nintendo seems to know how to engage.
* To see the preview of iTunes LP, and look for clues what the format might be like on a multitouch device (which I think is what project codename Cocktail is really about).
* To see Steve, who’s magnetic and charismatic and utterly watchable even when he’s very unwell. Who knows how many more times we’ll get to see him? These opportunities are getting rarer and rarer. Here’s hoping he makes an appearance at CES in Las Vegas in January to introduce the Apple tablet. And that he puts on 30lbs eating ice cream. I know it worked for me.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, News, Steve Jobs |

  • Jesse

    It was so darn good to see Steve again! Not so much of revolutionary keynote this time, but maybe Apple is taking the OS rollout of feature-filled to refinement and took that stroll this past year in 2009.

    Regardless, whatever Apple does, it’s either big and is revolutionary, or has competent refinements that are much appreciated.

    Still, makes me all the much more excited for CES.

  • http://spout.wordpress.com Charlie

    I don’t know why, but when this post came into Apple Mail via RSS Feed it sent Apple Mail into a tailspin. Sending the CPU to 100% and and creating a tremendous amount of disc thrashing. I had to reboot my mac to get it to calm down. When I rebooted I ran Mail again and it was fine until I clicked on this very post in the RSS Feed, same thing happened again. I forced quit Mail and everything was fine again. Open Mail and check other feeds and posts every things fine again. Go back to this post and Mail went nuts. Seems strange. I don’t think Mail likes that the video was in the feed.

  • MacRat

    #5 To see how much Steve Jobs now resembles Mr. Burns from The Simpsons.

  • http://www.toxicspark.com Andrew Macdonald

    Yeah i was glad to see him take to the stage, and its a day ill always remember, because…..

    I got my first ever Tattoo, an Apple Tattoo. This one is for you Mr Jobs….

    http://twitpic.com/h2x45