Coca-Cola’s New App Will Let You Literally Buy The World A Coke

Coca-Cola’s New App Will Let You Literally Buy The World A Coke

Let's hold hands and drink some Coke...and sing!

In 1971, Coca-Cola unleashed one of history’s most iconic commercials on the world. “I’d Like To Buy the World a Coke” showed people of various ethnicities and social classes standing on a hilltop, singing about how much they’d like to buy everyone in the world a soft drink originally based on coca leaf extract. The commercial was a huge success during its time, but watching it today becomes slightly unbearable with all of its cheesy happiness.

No one sings on hilltops anymore, so with a little help from Google, Coca-Cola has reimagined their iconic advertisement to be more fitting in the digital world. The end result is pretty crazy: rather than singing about buying the world a Coke, users of the Coca-Cola iOS app can actually purchase a Coca-Cola for people across the world.

Here’s the video showcasing the app:

httpvh://www.youtube.com/watch?v=45Z-GevoYB8&hd=1

Probably the coolest part of the ad app is that you can attach a personal message to the Coke and connect with complete strangers on a different continent. All through the indulgence of Coca-Cola. Which is terrible for your health, but I guess destroying your body is a small price to pay to bring the world together.

[Google Project Re:Brief]

Related
  • ErinsDad

    Looks like they filmed the commercial with extras from ‘Logan’s Run’.

  • Frank Gamez

    What’s the name of the app / where can I download it?

  • Al

    I could really do with a Pepsi now.

  • Killer_Kadoogan

    Could someone buy me a Pepsi instead?

  • iwk4cocacola

    Pepsi sucks, Coca-Cola & Diet Coke are the number 1 & 2 brands in the word…..you want the best, you purchase the best, Coca-Cola….nuff said, I’m done!

  • iwk4cocacola

    Can’t find the app on my ipod touch…..HELP!!!

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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