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Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
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What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

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iPhone App Arms Users With Silent Panic Button

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Report: iPhone App Market is Already Worth $2.4B?

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UPDATE: See Developers Call BS On $2.4B iPhone App Store Number

The iPhone App market could be worth $2.4 billion a year, reporter Om Malik of GigaOm estimates based on new numbers from the mobile advertising firm AdMob.

This is a very big number for such a new marketplace; no wonder Microsoft, Google, Palm and everyone else is trying to replicate it.

AdMob is a mobile advertising firm that serves up ads inside apps running on the iPhone, iPod touch and Google’s Android phones. In a survey of more than 1,000 users in July, Ad Mob found:

* Apple’s App Store sells $200 million worth of applications every month, a run rate of about $2.4 billion a year, according to Malik.

* Android apps are bringing in about $5 million a month, or $60 million a year.

* iPhone users download about 10 apps per month, and one in four apps is paid for.

* iPod touch users download 18 apps a month, but only two of those are paid for.

* 50% of iPhone users download at least one paid app a month.

* 40% of iPod touch users download at least one paid app a month.

* Users who download paid apps spend about $10 per month; and the average app price is under $2.00.

The upshot: Users are happy to spend money on apps, especially if they geta chance to ry them frst with a free or lite version.

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About the author

Leander Kahney

Leander Kahney is the editor of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

3 comments

    impressive bet Apple are laughing

    I’m not saying it’s wrong because I have no basis for disputing the figures, but this doesn’t exactly jibe with developers reports that something north of 95% of their apps are pirated copies running on jailbroken phones.

    This would mean that the money is more like 50 billion, which is pretty unlikely. Someone is lying here and I don’t think it’s the devs.

    [...] Report: iPhone App Market is Already Worth $2.4B? | Cult of Mac http://www.cultofmac.com/15185/15185 – view page – cached The iPhone App market could be worth $2.4 billion a year, reporter Om Malik of GigaOm estimates based on new numbers from the mobile advertising firm — From the page [...]

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