Report: iPhone App Market is Already Worth $2.4B?
11:38 am, August 27th, 2009, Leander Kahney

UPDATE: See Developers Call BS On $2.4B iPhone App Store Number
The iPhone App market could be worth $2.4 billion a year, reporter Om Malik of GigaOm estimates based on new numbers from the mobile advertising firm AdMob.
This is a very big number for such a new marketplace; no wonder Microsoft, Google, Palm and everyone else is trying to replicate it.
AdMob is a mobile advertising firm that serves up ads inside apps running on the iPhone, iPod touch and Google’s Android phones. In a survey of more than 1,000 users in July, Ad Mob found:
* Apple’s App Store sells $200 million worth of applications every month, a run rate of about $2.4 billion a year, according to Malik.
* Android apps are bringing in about $5 million a month, or $60 million a year.
* iPhone users download about 10 apps per month, and one in four apps is paid for.
* iPod touch users download 18 apps a month, but only two of those are paid for.
* 50% of iPhone users download at least one paid app a month.
* 40% of iPod touch users download at least one paid app a month.
* Users who download paid apps spend about $10 per month; and the average app price is under $2.00.
The upshot: Users are happy to spend money on apps, especially if they geta chance to ry them frst with a free or lite version.
Posted by Leander Kahney in Apple, News, iPhone, iPod Touch | Comment on this article
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impressive bet Apple are laughing
Liam, on August 27th, 2009 at 12:21 pm
I’m not saying it’s wrong because I have no basis for disputing the figures, but this doesn’t exactly jibe with developers reports that something north of 95% of their apps are pirated copies running on jailbroken phones.
This would mean that the money is more like 50 billion, which is pretty unlikely. Someone is lying here and I don’t think it’s the devs.
Gazoobee, on August 27th, 2009 at 1:44 pm
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