Check Out This Neat Interactive Loupe On Apple’s New iPad Page

Simple, but clever. And lots of fun

Like trying to demonstrate a stereo through the speaker of a mono TV, or showing an ad for a color TV on a black-and-white set, it’s almost impossible to show off the new iPad’s Retina display on your sucky old low-res screen. Almost, but not quite. As you can see from the picture above, Apple has added a clever interactive loupe to the iPad’s Features page.

Head to the site in Safari (Chrome kinda works, but the loupe doesn’t mask the text properly), grab the loupe and start moving it around. Yes, you may have seen this page many times already and not realized that you can drag it around. The effect is even better in Mobile Safari, as you can actually touch and drag it with your fingers.

The loupe may look familiar: it’s very similar to those used in iPhoto and Aperture (bonus tip: iPhoto for iOS has one, too. Just press two fingers close together on a photo and wait. It even has cool sound effects, and you can zoom by rotating your fingers).

I don’t think anyone is going to realize just what a 10-inch Retina display looks like until they see one in the flesh, but this neat little gimmick by Apple at least gives us a clue.

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  • etmedic

    You can always check out the new iPad simulator if you have last XCode installed, then go to:

    /Applications/Xcode.app/Contents/Developer/Platforms/iPhoneSimulator.platform/Developer/Applications/Simulateur iOS.app 

    after launch the simulator apps, from the menu bar > Material > Device > iPad (Retina) > oops watch the show ^^

    better have a big screen to see at least some part :)

  • CharliK

    I saw a 2 year old amuse himself for a good 10 minutes with the smart cover

  • steffenjobbs

    Firefox 10.0.2 works fine on Apple’s site.

  • Timothy Williamson

    Seems to work fine in Chrome.

  • OvertonGraphics

    I want a tutorial on making the effect :O

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Charlie Sorrel Charlie Sorrel is the Reviews Editor here on Cult of Mac. Follow Charlie  on Twitter at @mistercharlie.

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