Another day, another Samsung employee throwing dirt on the rumored Apple television. If you recall, a certain Samsung suit called Steve Jobs’ dream for the iTV “nothing new,” indicating that Samsung is already playing the game and playing it to win.
This time, a Samsung product manager is back to let us all know why Apple’s unannounced TV won’t be able to compete with what the South Korean company already has on the market. How comforting.
Here’s what a Samsung AV product manager by the name of Chris Moseley had to tell Pocket-lint:
“We’ve not seen what they’ve [Apple] done but what we can say is that they don’t have 10,000 people in R&D in the vision category,” he said.
“They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else.
“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.
“So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.”
With Apple’s imminent entry into the TV market on the horizon, competitors are starting to sweat. Things have been rather quiet on the supply chain overseas, so it’s hard to foresee what exactly Apple plans to do. One thing’s for sure, whenever Apple does go into the TV market, it will go guns a-blazing.
As I’ve said before, this is a classic example of how other technology companies don’t understand how Apple works. RIM didn’t understand it (and still doesn’t, apparently) with the iPhone in 2007. Microsoft has never understood it with the PC market.
To think that picture quality will determine the success of the iTV is absurd. Sure, the lifeless, internet-unplugged TVs we use now are reliant on the quality of their displays to set themselves apart, but that’s not the future. When Apple does take the TV industry by storm, it will do what it did with the iPhone: turn everything on its head. The average Joe will want what Apple is selling because it will make the living room experience something different — something more than what we’re used to. It won’t matter if Samsung has the better picture quality technology, just like it doesn’t technically matter that Android had voice recognition first. Apple will have the quality experience. Experience trumps specs every time.
To channel Chris Moseley, rest assured, dear consumers. Samsung has you covered. There’s no way that Apple will be able to touch The Wonder of Samsung Smart TVs. No way at all.
[teaser-top]Yeah, right.[/teaser-top]
[teaser-featured]Yeah, right.[/teaser-featured]
