Three New “Get a Mac” Ads Mock Vista Downgrades

Apple just refreshed its third concurrent ad campaign today with three new “Get a Mac” ads, a few of which aired during NFL action on Sunday. Two of the ads, “Podium” (seen above) and “PR Lady” make a particular point of ripping on the fact that many people have downgraded their computers from Vista to XP because they’re so frustrated with it. I enjoy “Podium” a lot, but my favorite is still “PR Lady,” which features a PR liaison who steps in to make PC’s self-defeating comments sound positive:

PC: I hired a PR person, you know, to smooth things over that whole Vista problem.
PR Lady: By “problem,” he means, “Some early adopters have faced some MINOR challenges.”

It’s really cute.

DON'T MISS
New ‘Get a Mac’ Ads Mock Vista Again and Again

2 comments »

About the author

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

(sorry, you need Javascript to see this e-mail address)| Read more posts by Pete Mortensen.

Posted in Advertising, Apple |

Rob Oakes
I like the Mac versus PC ads, but I found these to be rather tasteless. The first couple of ads making fun of Vista were cute, these are just mean spirited. They also don’t actually tell us anything about the Mac or why the Mac is better than Vista. Despite the mess that is Vista, Apple would do much better to draw attention on how it is different. It has been a long time since I have seen a “Get a Mac” ad which has successfully done this.
http://www.gearsandwidgets.com/ phoenix
I don’t know, I actually really like the new ones – and actually, exactly the opposite of what you’re saying, these ones are much less mean spirited than the old ones. I mean come on, with statements like “this isn’t a competition,” and “some people want a computer that works the way they do,” its a direct jab to the Mac v. PC fanboy flame war that’s been raging since the beginning of time.
That and I thought the PR lady one was hilarious. That’s totally how PR folks drone on. Spin, spin, spin. :D