I know I’m harping on about this, but there’s been a lot of debate about whether or not Apple remade — or was even infuenced by — The Postal Service’s “Such Great Heights” video for its new 30-second TV ad for Intel-based Macs.
In comments here and at my other blog, some people insist the two videos simply use the same setting, a cleanroom, and that’s where the similarities end.
But now ChrisJM at Elite Productions has taken the Apple ad and spliced it with corresponding shots from the Postal Service video to make a side-by-side comparison.
I say it nails it (not that there was any doubt in my mind). The Apple ad is more or less a shot-for-shot remake.
It’s not that Apple’s ad is not artful. I actually think the ad works better than the video, which I found over long and boring. I just find it mystifying there’s any doubt about the source material.
I’ve made enquiries with both Sub Pop Records and Apple’s ad agency, TBWA/Chiat/Day, and will report any findings here next week.