Apple has felt the need to create a dedicated webpage and how-to video for iTunes Match, the company’s new music service. iTunes Match became available for US customers in November, while 17 other countries were added to the availability list last week.
The new webpage for iTunes Match is home to a handy video walkthrough and more details about the service, including a 10-question FAQ.
Apple’s how-to video explains the basics of iTunes Match and how to get the service up and running in iTunes on your computer. The FAQ answers more specific questions, like device and file format support.
Perhaps Apple could have done itself the biggest favor by naming iTunes Match something else. While “Match” is clearly meant to indicate that Apple matches your tracks in the iTunes Store, the name “iTunes Match” represents an action, not the result.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
3 responses to “Apple Attempts To Explain iTunes Match With A Dedicated Webpage And Video”
There has been a dedicated iTunes Match page at apple.com since the service launched, the video is the only real change. It’s still a non-story considering nearly all of Apples products have pages explaining them and videos describing them, pages that frequently are changed and updated.
Attempts is the key word here. It clearly fails, and if you pay, you will not get your money back. Avoid this apple service like the plague.
I don’t see a purpose in buying iTunes Match subscription. Other than you alerady own a hundred CDs and you want Apple to attempt to match and upgrade them from CD to top quality for $25 a year.
If the end user purchased them all from iTunes in direct for lower costs or for the extra features some of them have when you buy them from iTunes, then no purpose.