Apple Gains on Android While Kindle Fire Adoption Overtakes iPad [Report]

Photo by fatboyke (Luc) - http://flic.kr/p/54NiGk

If you thought Android was on a roll and RIM was toast — surprise, surprise. The mobile operating system that Google built continues to cool down while Apple and the Waterloo, Ont. gang that can’t shoot straight gain momentum. Just half of November mobile ad requests came from Android-based devices, a new report shows.

Millennial Media, a mobile advertising service, Tuesday announced the portion of ads delivered to Android devices fell to 50 percent in November, down from 56 percent in October. By contrast Apple’s iOS in November rose to 30 percent of ad requests, up from 28 percent in October. Meanwhile, the BlackBerry platform saw a four percent jump to 17 percent in November, up from 13 percent in October.

The Android slowdown and iOS uptick appear to coincide with the all-important holiday period when consumers traditionally buy phones and tablets. The same report shows ad requests from the Kindle Fire grew by 19 cents each day after Amazon launched the 7-inch tablet in mid-November. That initial usage increase seems to just pass ad requests detected when the iPad launched in April 2010, according to researchers.

Apple leads the race for most popular handset with the iPhone requesting 13.4 percent of mobile ads in November, a slight upturn from 12.53 percent in October. The BlackBerry Curve was rated No. 2 with 5.87 percent. The Motorola Droid X, HTC’s EVO 4G and LG’s Optimus rounded out the top five devices.

The Cupertino, Calif. company also was the No. 1 brand requesting mobile advertisements. Apple had 25.66 percent of devices in November, up from 23.50 percent in October, while Samsung rose to 17.47 percent, up from 17.24 for second-place. A more than six-point drop by HTC caused the Taiwan mobile phone maker to drop to fourth place, allowing RIM to take the No. 3 position in Millennial’s rankings.

DON'T MISS
iPhone 4S Sales Boost iOS’s Web Lead Over Android

Comment »