Back in 1997 at the beginning of the Second Jobs Dynasty, Apple introduced a special edition Twentieth Anniversary Macintosh (TAM) to celebrate the company’s 20th year in business. The TAM was positioned as a high-end luxury system, selling for $7000 and delivered by a tuxedo clad technician, but highlighted where Apple was heading in industrial design with a vertical orientation, elegant fit and finish, and an LCD display later adopted by the iMac.
In this promotional video a (then) relatively unknown Apple designer named Jony Ive (with a full head of hair) shows off his newest baby and explains the company’s design philosophy. The TAM was a flop in the marketplace but foreshadowed Apple’s subsequent design renaissance, and has since become a coveted collector’s item.
- Via 512 Pixels