Back in 2004, designer Felix Sockwell was hired by a respectable design firm that had been contracted by Apple to redesign the iTunes logo. The iTunes logo didn’t actually end up being redesigned until 2010, but I find some of Sockwell’s sketches interesting, even if they are admittedly off the mark. As Sockwell himself eloquently says, “iTunes never needed a sales pitch or promise or proprietary device. They just needed a note in a circle. Boom. Done.”
Check out more of Felix’s sketches in the gallery below, then make sure to read his fantastic thoughts on what it takes to design a great Apple logo over at his blog.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
