Apple’s flagship Covent Garden store in London has been gutted today to make room for European journalists who will be flocking to catch a live-stream of the Cupertino company’s iPhone media event.
Tables filled with MacBooks, iPhones, iPads and iPod touches have been removed from the shop floor, while a huge white screen upon which the live-feed will be projected has been erected in their place.
Outside, a truck fitted with satellite equipment is parked up and waiting to deliver the keynote, while the doors and windows into the store have been blacked out to prevent prying eyes from gathering outside the store during the event.